Who We Are
Ratchet Azz TV is a bold, unapologetic media platform redefining what it means to be “ratchet.” Founded by Vanessa Shakur, we tell the raw, unfiltered stories of people often misunderstood and misrepresented. We’re not here to clean up the culture; we’re here to own it.
What We Offer
Original Content Production (Video + Audio)
We create raw, real, and binge-worthy video and podcast series that center culture, conflict, and community.
Sponsored Content
&
Brand Partnerships
We align with brands that get it, placing products and stories in front of audiences that actually care.
Talent Development
+
Casting
From street stars to breakout baddies, we discover and develop the next wave of unfiltered talent.
Community Events
+
Pop-Ups
We bring the drama, the vibes, and the message offline through live screenings, panels, and bold activations.
Merch, Storytelling,
and Street-Level
Influence
Our voice lives in the streets and on your timeline through drops, drops, and day-ones who move culture.
How It Works
We don’t wait for permission. We create platforms, produce content, and push culture forward, unfiltered. Here’s how it all comes together:
1
We Develop the Concept
Every show starts with a raw, real idea from the culture. Whether it’s a drama-filled docuseries or a wild panel convo, we build shows rooted in truth, not trends.
2
We Cast From the Community
We find the baddies, the hustlers, the truth-tellers, and the chaos coordinators who represent the culture on purpose. No fake scripts. No forced drama.
3
We Produce, Film & Flip the Narrative
Our production team captures everything from the mess to the magic. We shoot, edit, and shape stories that are loud, layered, and unapologetic.
4
We Drop Fire Across Platforms
Our shows live on Tubi, YouTube, IGTV, TikTok, and podcast platforms because that’s where the people are. We build buzz before we go big.
5
We Build Brands Around Our People
From merch to media training, we turn cast members into full-blown personalities. Our talent gets exposure, deals, and a platform to build beyond the show.